When a Company rethinks their product portfolio to optimize it's investments challenging their own strategic goals

Case Study

By Claudia Ruge

"Today’s companies are faced with managing their scare resources to deliver ever more compelling products faster than their competition while generating greater profits. Portfolio planning is essentially how to generate and choose from a number of options to optimize a company’s investment against these and other strategic goals." Matt Mayfield

The client: Holmes
The product line: Humidifiers
The goal: Based on the understanding of the actual portfolio of the client and the competitors, my assessment was focused on planning a product strategy aligned with the business strategy that could reflect the new priorities for the client over time.